In the lead up to the 2012 Paralympic Games in London the host broadcasters, Channel 4, ran an advertising campaign that broke new ground in marketing disability sport. The ‘Meet the Superhumans’ campaign certainly got people talking—see the campaign and read about some of the contrasting perspectives about ‘Meet the Superhumans.’
READ MORESurf2Heal
by Peter Downs | Jan 26, 2013 | Case Studies & Profiles, Latest Episode, Peter Downs | 0 comments
Surfing is a great sport. Perhaps not synonymous with Ireland, but the Irish have a quite brilliant program that teachers surfing for young people with autism. We had a chance to catch up with Surf2Heal while attending the EUCAPA Conference. See our exclusive interview.
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